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Earning and Keeping Customers

Customer Value

Peter Drucker

“The only purpose of a business is to earn and keep a customer.

Smart businesses know sustainable success can only be had by earning and keeping customers. And that happens by being valuable to customers. They recognise profits and long-term shareholder value are the byproduct.

BE Advisory helps clients "be valued", by being certain what value they create, who for and how. We then help them design Value Schemes and continuous innovation systems to maximise net customer value.


Our approach is called Valueism - business focused on value-creation. It differs from the dominant business mindset which prioritises profit seeking and maximising shareholder value. Valueism is based on the business logic driving the growth of the platform business models. Read more

And who are the BE Advisory Founders? Read More

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